Avaya unveils simplified branding for solutions portfolio

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Avaya rebrands and simplifies the names of its products within its solutions portfolio.
Avaya rebrands and simplifies the names of its products within its solutions portfolio.

Global unified communications firm Avaya will rename all the architecture in its solutions portfolio, moving away from conceptual names and simplifying branding so that names reflect what the product does.

Avaya chief technology strategist Chris McGugan says the move is important as the company tries to simplify its offerings and make doing business with Avaya as easy as possible.

This was announced at Avaya's annual Engage user conference, which kicked off this week in Austin, Texas. The conference brings together the world's largest community of contact centre and unified communications users, to introduce innovations to simplify and enhance converged business communications.

This year, there are over 2 500 customers, analysts and investors in attendance and over 100 partners with stands in the exhibition area.

The new overarching name for Avaya's portfolio of solutions is Avaya Intelligent Xperiences, or Avaya IX.

Within Avaya IX, product families will include: Avaya IX Digital Workplace, which comprises calling, meetings, collaboration and devices; Avaya IX Digital Contact Centre, which will encompass voice, omnichannel, desktop and workforce engagement; and Avaya IX Mobility, which will include call deflection to digital and identity management.

"Our customers have told us they are looking for simple, comprehensive solutions for contact centres, unified communications and collaboration from a single, trusted partner," says Avaya CEO Jim Chirico.

The company placed special focus on artificial intelligence (AI) and says the technology will be integrated into the Avaya IX portfolio, and will include bots for virtual assistance, conversational intelligence enabling real-time transcription, intent detection, and intelligent pairing for greater customer and agent optimisation.

McGugan says the new names were thought up by the team with input from customers and analysts. He says the roll out of the new names will take several months and everything will be rebranded.

Chirico says: "We are committed to a customer-led approach to innovation that enables Avaya users to provide experiences that matter for customer and workforce engagement, and this includes our comprehensive cloud communications portfolio across all business segments.

"Our innovation efforts are directed and informed by what customers are telling us they need to advance their digital transformation initiatives. We are successfully bringing many new AI solutions to market today because they are tangibly improving productivity, creating new revenue and transforming the customer experience."

The company says the Avaya IX portfolio of communications solutions is available across multiple unified-communications-as-a-service and contact-centre-as-a-service cloud deployment options, including public, private and hybrid, as part of the new Avaya OneCloud platform.

Avaya OneCloud provides organisations of all sizes the elasticity, security and reliability needed for an easy migration to cloud communications that meets their specific requirements, at their own pace, says the company.

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