Renault initiates interactive ads

Renault is the first car maker to trial a new video advertising format that will allow users to interact with the ad as it is shown, says Marketing Week.

The advert has been adapted so boxes come up around the car that can be clicked on while it is showing to give the viewer more product information.

The video ad format, delivered by the Coull Engage platform, was developed by Lycos, advertising agency Coull TV and media agency Carat.

Virgin will double its current e-billing discount from 50p per month to £1 per month, says Digital Spy.

This is to negate the price rise of its "XL" television package which is going up by £1.50 per month.

With effect from 1 June - which customers will see on bills received in May, because services are paid for in advance - the XL package will go up from £20.50 to £22.

Publisher Trinity Mirror has bought Web design and development consultancy Rippleffect, in a deal worth up to £5.8 million, says Net Imperative.

Rippleffect's MD, Ben Hatton, will continue to lead the business which was founded in November 1999. The company employs over 40 staff at its offices in Liverpool, Manchester and London.

The acquisition also enables the fuller diversification of revenue streams by offering integrated e-marketing and online services together with print to existing and potential customers.