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Air Senegal launches Teranga Programme in partnership with LoyaltyPlus


Johannesburg, 15 Dec 2020
Read time 2min 00sec

Air Senegal, the fast-growing West African long-haul and regional airline, launches its Teranga Frequent Flyer Programme in partnership with solution provider LoyaltyPlus.

With ambitions to connect the world to Senegal and West Africa, through the Dakar hub, the Teranga Programme marks a significant step towards that goal for Air Senegal.

Mamadou Ba, Air Senegal’s Executive Director Performance, said: “The launch of the Teranga Programme will create that valuable connection with our customers, and the flexibility of the LoyaltyPlus solution means we can easily evolve our programme as our membership base grows. We’d like to say a big thank you to all the LoyaltyPlus team for their support and hard work.”

LoyaltyPlus provided market-specific strategy and business rules recommendations in partnership with programme design consultants Truth. The technical deployment was completed remotely using well-established processes for the LoyaltyPlus cloud-based solution; however, the on-going travel restrictions required a different approach for the launch of readiness training.

“The challenge of remote training is creating engaging content when you can’t be face-to-face with your customer,” said Len Lubbe, CEO of LoyaltyPlus. “Our modular approach with short video clips, self-learning exercises and online classrooms proved to be very successful.”

In addition to four programme tiers, Air Senegal will offer self-service functions to its members, such as “claim missing miles” via its Web site and in the future, bookings with miles via the Internet Booking Engine. More details at www.flyairsenegal.com.

Air Senegal is based in Dakar, Senegal ,with a network covering 15 cities in more than 12 countries, including West Africa and Europe.

LoyaltyPlus is based in Centurion, South Africa, with marketing and support offices in the EU via a VAR agreement with Loyalty Software Systems (LSS) based in Ljubljana and its data centre in London UK. It provides loyalty and CRM solutions to the airline, hotel and retail markets, with clients in Europe, Asia, Africa and around the globe.

Truth is based in Cape Town, South Africa, and advises leading global and South African brands on their loyalty and customer strategies. www.truth.co.za

Editorial contacts
Gloria Malan (+27) 82 340 2876 gloria@rubicomm.co.za
Jean Quaife (+44) 7957 593446 jeanq@loyaltyplus.cloud
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