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New integration with market-leading CRM solution

CRM integrations have been successfully developed by third parties to keep pace with the demand for integrating Bria softphones into the workflow of businesses worldwide.

Johannesburg, 18 Oct 2019
Read time 2min 00sec

For years ScopServ Integrated Services have partnered with CounterPath Corporation to offer leading communication services. CounterPath Corporation (NASDAQ: CPAH) (TSX: PATH), a global provider of award-winning unified communications solutions for enterprises and solution providers, announced last week that customer relationship management (CRM) integrations have been successfully developed by third parties to keep pace with the demand for integrating Bria softphones into the workflow of businesses worldwide.

ScopServ Integrated Services has successfully integrated CounterPath’s Bria softphone into SAP Sales Cloud. This integration allows ScopServ to provide SAP-powered business customers in SA with an easily deployable, cloud-based solution that works with virtually all IP PBX systems on the market.

Other notable and successful CRM integrations accomplished through third-party partners include Microsoft Dynamics, Zoho and Salesforce. The CounterPath in-house developed Salesforce integration currently addresses 19% of the overall CRM market. The nearest competitor to Salesforce is SAP, with just under 10% of the market. The addition of new CRM integrations significantly increases CounterPath’s addressable market in a space that saw over 15% growth and totalled over $48 billion in 2018.

The integration of Bria and these various CRMs provides functionality that includes:

  • Call pop: When a call is received, a notification alert is presented within the CRM interface and the associated contact record is displayed.
  • Click to call: Users can click to call contacts directly from within the CRM.
  • Call logging: To capture call records within the CRM system.
  • Advanced productivity reports.

“I am very excited to see the unsolicited development of integrations by our partners, leveraging our easy-to-use application programming interfaces (APIs) for Bria,” said Todd Carothers, Chief Revenue Officer at CounterPath. 

“It is a testament to our strength in key SMB (small and medium-sized business) markets that are looking to directly integrate Bria into their business processes to increase productivity and reduce direct and indirect costs.”

ScopServ provides world-class communication solutions, comprising established global and market-leading brands to suit a variety of requirements, including IP PBX, contact centre, unified communications, call logging, security and connectivity. Visit www.scopserv.co.za for more information.

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