Rockwell Automation SSA gets new MD
Henry Craukamp, newly appointed MD of industrial automation technologies firm Rockwell Automation Sub-Saharan Africa, says he will focus on implementing the company's sales strategies and initiatives in the region.
Craukamp, who was appointed last month, succeeds Barry Elliot, who led the Rockwell Automation business over the past six years. Elliot moves to a new role as VP of enterprise accounts for heavy industries.
In his new position, Craukamp says he intends to help organisations in Sub-Saharan Africa to build a connected enterprise, through driving adoption of the company's digital transformation solutions.
"I see the rapid changes in the ICT sector as an opportunity to drive early engagement with our customers to ensure we create value based on our knowledge, skills and solutions.
"Our digital transformation solutions enable us to service our customers based on their strengths, helping them become leaders in the automation and manufacturing industry," notes Craukamp.
"We also service customers who have aging infrastructure, through our life cycle management strategy. To ensure our dedicated workforce is evolving along with our technology, we also plan to invest in upskilling them [employees], to enable them to participate in our vision."
Craukamp holds a National Diploma in Electrical Engineering from Technikon Witwatersrand. He completed a management development programme at the University of Witwatersrand and a master of business administration from Henley Business School.
He has been employed at Rockwell Automation since January 2008, holding various positions from application engineering to business development for the Power Control Business.
In June 2015, he was appointed as Europe, Middle East and Africa south region sales manager.
Before joining Rockwell Automation, Craukamp worked for power and automation technologies firm ABB South Africa as a business manager for cement.
"Craukamp attained his breadth of experience in the Sub-Saharan African market, and his proven success in prior roles will help Rockwell Automation to continue to expand our reach and grow market share," says Rockwell Automation.
Headquartered in Milwaukee, US, Rockwell Automation manufactures industrial automation solutions for various industries, such as oil and gas, mining and metals, automotive and tyre, and food and beverage.
The company's product range includes programmable logic controllers, human-machine interface systems, motor control centres, variable speed drives, control, diagnostic and reporting software.