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Jabra launches Sport Pulse Wireless - the world's first wireless stereo earbuds with integrated heart rate monitor and Sport Life App

Beat your best with Jabra's all-in-one training solution.


Johannesburg, 19 Nov 2014

Take your training to the next level and get the ultimate wireless workout with Jabra Sport Pulse Wireless earbuds and Sport Life Application ? a world-first all-in-one training solution, combining an in ear biometric heart rate monitor built to withstand intensive training.

The Jabra Sport Pulse provides a premium wireless sound experience that includes sound and real-time voice coaching, to inspire you to achieve the impossible. Cut the clutter and experience true freedom of movement without compromise.

"Jabra has a strong legacy of innovation in wearable technology and Sport Pulse Wireless is no exception," says Avish Bhogal, Business Development Manager for Jabra Africa. "These are world-first earbuds to have an integrated heart rate monitor, heralding the next generation of intelligent audio solutions for fitness fanatics that allows our customers to work out with the confidence of medical precision."

The smart way to train

Jabra's intelligent Sport Life App ensures you get the most out of your Sport Pulse Wireless earbuds with integrated heart rate monitor, helping you to plan, track and evaluate your workout. Test your fitness level and aerobic capacity, adjust your heart rate zone to optimise your training and set goals based on distance, time or calories burned.

Free your workout with premium wireless sound

Get motivated by listening to your favourite songs the way you want to hear them, with a customisable and powerful Dolby enhanced sound experience that delivers world-class music wirelessly. Personalised audio coaching provides feedback on your workout every step of the way, letting you control your music and training within a single app.

As tough as you are

Focus on your training without distraction - knowing that Sport Pulse Wireless earbuds are built to take a beating. Tested to the extreme, they are sweat- and rain-proof, so there's no excuse for missing a training session. Ergonomic Audio Response Science technology ensures a secure, comfortable fit that's lightweight and has a compact design to keep you focused on your training, bringing you one step closer to exceeding your training goals.

Track your workouts with medical accuracy

Jabra commissioned Campbell University in North Carolina, USA to independently verify the performance of the heart rate monitor technology for fitness and active usage. The comprehensive trial included athletes on a treadmill and simultaneously tested Jabra Sport Pulse Wireless against a medical electrocardiogram (ECG) machine. The results clearly showed an extraordinary accuracy with a 99.2% correlation, proving the advanced nature of the Jabra in-ear heart rate technology.

"Jabra has created a single device that can provide accurate biometric information, both visually and audibly, within a piece of equipment that most people who are exercising are wearing anyway -eliminating the need for excess equipment," says Jennifer Bunn, PhD, Assistant Professor and Director at Campbell University in the Department of Exercise Science.

Part of the Jabra Wireless Sporting Family

Sport Pulse Wireless earbuds maintain Jabra's tradition of world firsts, building on our solid heritage of superior sound engineering. They enhance our family of wireless audio solutions for people who are serious about sport, complementing the award-winning Jabra Sport Wireless+ earbuds.

Jabra Sport Pulse Wireless will be on sale in stores* from mid-November at a recommended retail price of R2 399.

"With a demanding South African fitness market, there is no doubt the need for a comprehensive training solution - one that encompasses all facets of understanding your training output - is growing. As a result, we have brought this world-first innovation in sports headset development to the local consumer and believe that it will see a strong uptake in the fitness market," concludes Bhogal.

*To find out where to purchase The Jabra Sports Pulse Wireless, please click here.

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Jabra

Jabra is the brand name of GN Netcom, a subsidiary of GN Store Nord A/S (GN), listed on NASDAQ OMX. Jabra employs approximately 925 people worldwide and, in 2013, produced an annual revenue which amounted to DKK2 612 million. Jabra is a world leader in the development, manufacturing and marketing of a broad range of communications and audio solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra's consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort and functionality.

Editorial contacts

Catherine Barker
Orange Ink
(011) 465 4075
catherine@orangeink.co.za