New survey to track, analyse key trends and issues affecting South African IT channel


Johannesburg, 30 Jul 2018
Read time 2min 00sec

The first edition of the definitive annual survey to track and analyse the key trends and issues affecting the local IT vendor, distributor and reseller channel is being conducted by The Margin magazine and ITWeb, in association with Axiz, Dell EMC and Microsoft.

The South African IT channel operates in a highly competitive market and The Margin's channel survey will examine the current state of the channel sector, as well as identify which players are excelling and which have some work to do.

The analytical research, based on surveying leading IT channel players, will provide a unique perspective on how the local IT channel is dealing with major global technology trends, and how the successful companies are positioning themselves for the future.

"There are a number of trends coming together, and the players who don't adapt will be left behind," says Adrian Hinchcliffe, editor of The Margin magazine. "Things need to change in the local channel and this research will identify where the evolutions must take place."

ITWeb has almost two decades of experience in conducting industry surveys. Its annual Salary Survey is now in its 18th year and its results report is firmly established as the industry's definitive annual IT remuneration reference guide. Additionally, 2018 marks the fifth year for Brainstorm's CIO Survey. Its key findings are revealed at the annual CIO Banquet, while the comprehensive report based on the survey data is a benchmark piece of research for the industry.

"We will emulate this highly successful model with the channel survey. We're confident that the reputation of Brainstorm, The Margin and ITWeb, and their collective reach into the channel, will help us produce a vital piece of research for the entire channel, and start to set benchmarks that the industry can measure itself against," says Hinchcliffe.

Once the research has been compiled and analysed, ITWeb and The Margin will publish a comprehensive report, available to all participants.

The findings will also be revealed at a prestigious banquet in August. One lucky participant will also win one of the latest Dell notebooks, selected at random during the banquet.

To participate in this survey, click on this link: https://www.itweb.co.za/surveys/JAPero3qZBqQb6mG/about

The Margin

Aimed specifically at the IT reseller channel in South Africa and across the continent, ITWeb's The Margin is a quarterly magazine that focuses on the issues and trends that really affect the companies in the business of selling technology. With a broad variety of relevant topics and editorial coverage, The Margin offers something of interest to senior-level, decision-making executives right the way through the value chain, from vendors to distributors, systems integrators to managed service providers, value-added resellers to technology retailers. ABC-certified, The Margin reaches over 4 000 targeted readers in print, online and digital formats.

ITWeb is South Africa's leading technology-focused publisher, with media products and services that span online, print and events. Its audience ranges from entry-level tech professionals to CIOs and CEOs.

www.themargin.co.za / www.itweb.co.za / itweb.mobi

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