White paper: The new rules of customer engagement

Today’s customers have expectations. The well-informed digitally savvy ones in particular want to do business with companies that know them, understand their expectations intimately, and design experiences that meet their needs.

At Freshworks, we see the customer engagement industry going through rapid change. Not only do we want to understand and anticipate this change, we want to impact it. What do customers really expect? Where, when and how are they communicating with brands of their choice?

In this white paper, we share actionable insights from our first multi-country survey on customer engagement, based on the responses of 3 000 consumers across six countries.