BUSINESS TECHNOLOGY MEDIA COMPANY
Companies
Sectors

TFG acquires Flat Circle team to sharpen digital offerings

Read time 2min 10sec
TFG co-chief omni officers Luke Jedeikin and Claude Hanan.
TFG co-chief omni officers Luke Jedeikin and Claude Hanan.

TFG Labs, the new technology division of local retail chain TFG (The Foschini Group), has completed the talent acquisition of the Flat Circle team, a specialist mobile app development agency based in Cape Town.

Introduced this year, TFG Labs has a mandate to attract the continent’s best tech talent, as the retailer invests significantly in technical capabilities to accelerate its digital strategy.

The tech division aims to attract tech talent to develop software and solutions that will redefine the customer shopping experience and reshape TFG’s omni-channel capabilities, says the group.

According to a statement, the new talent acquisition brings the whole Flat Circle team into Labs, to immediately re-inforce the development of TFG’s upcoming new digital platform and architecture.

With 31 retail brands under its ownership, trading in fashion, jewellery, accessories, sporting apparel, cellular, homeware and furniture, TFG bills itself one of SA’s largest retail groups.

“We’re really excited to welcome Werner Erasmus and Niekie Deetlefs (co-founders) and the entire Flat Circle team into Labs. They’re an experienced, dynamic and motivated team, and align with our ambitions of establishing TFG as the country’s leading high-tech omni-channel retailer,” say Claude Hanan and Luke Jedeikin, TFG co-chief omni officers.

In 2018, the retailer launchedwhat it called SA's first online marketplace to be supported by over 2 600 bricks and mortar stores, to help it reposition its e-commerce strategy.

The marketplace, also available via the app, offers local consumers a one-stop shopping experience across its affiliate brands, such as travel, gifting, toys, books and flowers.

In South Africa, it is estimated that over 70% of all e-commerce revenue is generated via mobile channels, so this acquisition positions the retailer to strongly benefit from a mobile-first digital strategy, says TFG.

In June, the group said its online retail turnover saw strong growth, contributing 12% to its total retail turnover, up from 8.4% a year ago, as more customers took to e-commerce amid the COVID-19 pandemic.

“Flat Circle has a team of highly-skilled mobile engineers that have been building innovative products for the last eight years,” note Erasmus and Deetlefs.

“We are really excited to have the opportunity to work at scale with TFG Labs and provide millions of consumers with a superb mobile experience. Having contributed to numerous innovation hubs early in our careers, the Labs division at TFG was a natural fit for us.”

See also