Liquid Telecoms rebrands, offers cloud-based services
Pan-African technology group Liquid Telecoms has taken a new strategic direction, as it transforms into Liquid Intelligent Technologies, a multi-faceted digital services company.
The rebranding, announced during a virtual business update this morning, is part of its broader strategy to re-invent itself every two years and provide emerging solutions and services to clients.
The change highlights the organisation's expansion of its cloud business, cyber security services, and other technologies added to its existing telecoms and connectivity capability, which will be offered to businesses in the public and private sectors across the continent.
As a Microsoft partner, the company says it is redefining its network and digital transformation offerings through strategic partnerships with other global players, to bring to its African clients an array of business applications from a “one-stop shop”, to help them accelerate their digital strategies.
Liquid Intelligent Technologies is Africa’s largest fibre company, owning and operating over 70 000 fibre-optic route kilometres across 13 central, eastern, southern African regions, five fibre and satellite Earth stations. It serves businesses through offering services across wholesale data, enterprise, wholesale voice and retail segments.
Speaking at the virtual event this morning, Nic Rudnick, group CEO of Liquid Intelligent Technologies, said the new digital business is the next progression, which builds from its growth path of more than 10 years of conceptualisation.
As African organisations increasingly look to offer their clients digital services and solutions to navigate the unprecedented challenges posed by the COVID-19 crisis, the telco group will offer customers connectivity solutions that include the resources and technologies that will advance their connectivity journey, he added.
“We are excited to be executing our vision of bringing new technological opportunities to the market, with a highly differentiated product set supported by our existing infrastructure and digital innovation. The next stage of our development is to bring the power of the cloud, the compute of the cloud, cyber security and new technologies directly into the hands of our customers.
“The way that we are transforming the brand into Liquid Intelligent Technologies will see us bringing emerging technologies such as the Internet of things, machine learning and artificial intelligence technologies into the hands of our customers .We know that the way our clients interact with their customers and employees will now all be on a digital platform and these are the tools that we are bringing directly to them from a single platform,” Rudnick noted.
Liquid Intelligent Technologies is owned by Econet Global, controlled by Zimbabwean billionaire Strive Masiyiwa.
Last month, the company announced it is raising R9 billion to refinance existing debt, as well as support network expansion plans.
The new financing package is expected to help deliver long-term benefits to its growing number of enterprise, carrier and retail customers, which currently total over 143 000 across 13 countries of operation.
The company says as part of the re-brand, it is on-boarding new skills and talent as it also aggressively expands into new countries, including Nigeria and the Democratic Republic of Congo, to bring its network connectivity closer to more people and accelerate the development of the digital workplace.
Rudnick pointed out that Liquid Intelligent Technologies recently launched its cyber security business unit, which delivers security to protect Africa’s businesses from cyber security risks.
The company will further expand its managed services offerings to ensure successful adoption of emerging technologies and help companies re-imagine their customers' businesses.
"Our ongoing investment in our networks and data centres across Africa has uniquely positioned us to utilise our infrastructure to accelerate the availability of new intelligent technologies. Our digital offerings will be enabled through a combined ecosystem of our network, cloud and data centres.”