LoyaltyPlus signs Asky Airlines to its cloud-based loyalty solution

Johannesburg, 20 Nov 2020
Read time 1min 30sec

Asky, the pan-African airline, retains the LoyaltyPlus solution to run its Frequent Flyer Program (FFP), Asky Club, by moving to a direct commercial agreement with LoyaltyPlus to enhance the relationship.

The agreement assures continuity for Asky Club members through the airline’s migration to a new PSS. It also opens up new member benefits and revenue opportunities for the airline through online purchase of miles via Asky’s Web site and automated integration with air and non-air partners.

Ahadu Simachew, Asky Airlines’ CEO, said: “Retaining our partnership with LoyaltyPlus makes the whole process much easier, and the direct relationship will help us to grow Asky Club.”

Len Lubbe, LoyaltyPlus CEO, said: “Our integration with multiple PSS providers over the years means we are very well placed to support our customers through their transition from SITA. We’ll be providing active support to the Asky Airlines team to re-engage with their members as the industry emerges from the current crisis. All the new functionality will be deployed and trained remotely.”

Asky Airlines is based in Togo, Lomé with a network covering 25 destinations in 22 countries of West, Central and South Africa in collaboration with its strategic partner, Ethiopian Airlines.

LoyaltyPlus is based in Centurion, South Africa with marketing and support offices in the EU via a VAR agreement with Loyalty Software Systems (LSS), based in Ljubljana, and its data centre in London, UK, providing Loyalty & CRM solutions to the airline, hotel and retail markets, with clients in Europe, Asia, Africa and around the globe.

Editorial contacts
Gloria Malan (+27) 82 340 2876
Jean Quaife (+44) 7957 593446
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