Family app 'I'm bored' has added a new feature that allows consumers, events owners and organisers to upload information on their latest happenings direct to I'm Bored Facebook pages and the I'm Bored Web site, free of charge.
The app, designed for families, informs and communicates family-focused events, services and happenings.
The new addition allows the user to upload family-oriented activities and events that are happening in and around Johannesburg, Cape Town, Bloemfontein and Durban. Additional promotion is also offered on the service for a small additional fee after the initial free post per event.
Content only goes 'live' after it has been carefully curated to ensure that it meets the I'm Bored criteria. The new feature also answers requests from existing users for a way to upload content that promotes local, more community-focused initiatives.
According to Lorraine Steyn, founder and developer of the app, since its launch in December 2013, the South African-developed product has attracted thousands of loyal users.
It is currently talking to over 40 000 national fans and growing at a rate of 18% per month. Adding huge value to families and events alike, the app talks to an already qualified target audience that is actively engaging with the app and hungry for news, she says.
Steyn notes that there is a world-wide trend towards focusing on community. "By providing an easy mechanism for families and event organisers to list and engage with one another and inform, we hope to champion this trend here in SA," she says.
While many are opting out of the main digital rat race over weekends, I'm Bored provides the way to make online time count with its easy access to info on the go, but also, its ability to pre-plan and "calenderise" a user's weekend in advance, limiting the need to be always logged in and switched on, she concludes.
Share