Targus appoints Axiz, Tarsus as Southern Africa distributors

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Mohamed El Aougri, sales director for Targus in SA.
Mohamed El Aougri, sales director for Targus in SA.

Targus, has appointed Axiz and Tarsus Distribution as its preferred master distributors for Southern Africa.

According to the manufacturer of computing accessories, both the selected distribution companies will serve corporate and retail markets regionally with the full range of Targus products. The range spans Targus's signature laptop and tablet cases, as well as accessories and peripherals including docking stations, privacy screens, laptop coolers, locks, styluses, and screen protectors amongst others.

"Southern Africa is a significantly important market for Targus and we believe that the distributor partnerships with Axiz and Tarsus Distribution will enable us to grow our business and offer better service to the market place," said Mohamed El Aougri, sales director for Targus in SA.

The company's objectives through the appointment of Axiz and Tarsus Distribution, is to support the evolution of the mobile workforce in SA by putting all the tools and accessories they need within easy reach through providing the right peripheral and accessory support required, adds El Aougri.

"These partnerships are also a key part of our strategy to bring our Southern African operations in line with our global business, by moving away from exclusive distribution contracts, and preferring to maximise our market reach by aligning with multiple businesses that offer complementary strengths," he continues.

Axiz and Tarsus, he continues, offer an ideal combination of two quality business partners with very complementary distribution footprints, providing Targus with a strong route to market into the corporate, government, SME and retail sectors.

Targus's long-term successful secondary distribution relationships with Pinnacle, Rectron and Drive Control Corporation remain in place, according to the company.

"Targus launched the original laptop bag in 1983 and I think it's fair to say that Targus is recognised in SA as one of the bestselling and best performing laptop bag brands," says El Aougri.

Much had changed since 1983, El Aougri noted, with the rise of mobile connectivity, the growth in mobile workforces and the advent of hot desking means that South African office workers are no longer bound to one specific office or desk - and neither are the tools of their work.

"We are looking forward to working with the Targus team to grow its South African market share, introducing its wide range of products to executives who demand the best accessories and peripherals to help them get the job done," says Pierre Spies, group CEO of Axiz.

Gary Pickford, managing director of Tarsus Distribution, says: "Targus empowers the mobile workforce to complete its tasks on time, without interruption, while being able to protect their valuable resources, and our collaboration will make it possible for even more South African mobile workers to enjoy these benefits."

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