Opt-Out Management gives end-users the ability to unsubscribe from promotional SMS or e-mail lists, says Lisa Lottering, digital marketing manager at CM Telecom.
Rich Communication Service messaging provides for a far richer experience than the plaintext SMS, but uses carrier networks instead of the Internet, says CM.
It uses these to interact with voters, campaigners and to secure its IT infrastructure with?One Time Passwords?through mobile messaging and push notifications.