Articles about marketing

ITWeb TV: Open-source AI: Unlocking potential for South Africa's SMEs

The co-founders of the African Academy of Artificial Intelligence discuss the possible impact open source AI could have on the country and the opportunities for those skilled in the technology.

Top 10 technologies revolutionising marketing

Sugeshni Subroyen, Mint Group head of brand, examines the top 10 technologies that are set to change the face of marketing in the short- to medium-term.

Tips and tools: 10 tips for marketing in a down economy

When it comes to marketing, you don’t need a big budget to make an impact and drive new business, says Altron Document Solutions.

Microsoft Head Start: an end-to-end programme built to help tech startups grow

Tech startups could make SA more globally competitive, aid in creating jobs.

The challenges of driving better customer experiences across marketing, sales and service

ITWeb Events spoke to Deon Scheepers, Genesys, about the challenges and future of CX.

BI can make marketing more appealing

Analytics can help personalise marketing messages, making them more relevant and appealing to customers, says Steve Burnstone of Eighty20 Consulting.

The evolution of marketing management

Managing digital marketing and media will come under the microscope at the ITWeb Digital Economy Summit 2015.

EMM makes marketing easy

Enterprise marketing management is a software technology solution that provides a complete marketing platform.

Facebook localises global pages

Brands can offer localised experiences for users from different regions, from a single fan page.

The great social media marketing debate

How do you know your social media Jedi is 'one with the Force', and isn't using mind tricks to lead you down the Dark path?

Twitter, Nielsen introduce surveys

In an effort to offer advertisers insights into the effectiveness of their Twitter campaigns, the platform rolls out new brand surveys.

Tips to optimise your LinkedIn experience

Although under-utilised, LinkedIn can help users network, get sales leads and even land a job, says Avatar Digital.