Andersen Consulting launches new global ad campaign in South Africa
Andersen Consulting recently launched in South Africa a new $38 million global advertising program aimed at reinforcing its internationally recognised brand.
The program, entitled "Birds," features television and print advertising developed by Young & Rubicam, a global communications firm.
Filmed in the Canadian Rockies, the commercial uses state-of-the-art special effects to create the image of hawks catching a glistening salmon -- a reward much larger than any of the birds could have achieved acting alone.
The company said "Birds" uses a simple metaphor to deliver Andersen Consulting`s core strategy -- business integration.