The operator's Smart Plans include the smartphone, data, talk time and SMS.
The operator introduces three new plans aimed at entry-level BlackBerry users and the youth.
Aimed at loyal M-Pesa customers, the operator's insurance offering is free and pays out up to R10 000 for funeral cover.
The cellphone operator adds online sales of lottery tickets to its network offering.
The market needs to reinvent itself as cellphone growth is peaking and landlines are in freefall.
Making calls is now only the fifth most used feature on a modern mobile, according to a study.
Vodacom CEO Pieter Uys says it is time for a change after 20 years with the company.
The first phase of the national long-distance fibre-optic network, between Germiston and Durban, goes live.
During July, prepaid customers will get an hour of talk time for R5 to use for on-net calls during peak hours.
Between 2008 and 2011, the market had started to plateau, with a CAGR of 9.7% over the period, says Analytix BI.
The cellphone operator's new reduced tariff will apply to another 27 countries as of Sunday.
The new version allows users to customise chat bubbles and backdrops, leaked images show.
A compliance notice issued to Vodacom was not lawful, reasonable or procedurally fair, rules the National Consumer Tribunal.