Focus on customer relationships lifecycle to lift SA`s competitiveness
SAP has announced an initiative to enable companies to achieve new levels of responsiveness in product development and customer service.
The company believes that SAP Focus on Customers (SAP FOCUS) will lead to improved customer retention and longer, more profitable customer relationships.
"The SAP FOCUS initiative is particularly important to South African companies as it will enable them to successfully compete in an aggressive global market," says Simon Carpenter, product manager, logistics at SAP Southern Africa.