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Mobile apps: Which one to choose

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ITWeb Industry Tech Update 2017

Register now to attend the inaugural ITWeb Industry Tech Update at The Focus Rooms, Sunninghill on 18 and 19 October 2017. Fred Felton will join other industry leaders in discussing the best and worst apps in the healthcare/pharmaceutical, finance, manufacturing and retail industries. Watch this space for the updated agenda.

Fred Felton, communications strategist, Falconscove, will be speaking at the ITWeb Industry Tech Update 2017 event on 18 and 19 October 2017, at the Focus Rooms, Sunninghill.

People are being overwhelmed by a seemingly never-ending stream of data; the right kind of mobile apps can bring some order to what can often feel like chaos. Whether an app is being used to pay for goods and services or to avoid long queues, mobile apps are becoming invaluable tools. But with the plethora of apps available, how can you be sure of which one would be better suited to your organisations and your customer's needs?

ITWeb: What are the key characteristics to look for when selecting a mobile app in the industries' of the healthcare, retail, finance and manufacturing sectors?

Felton: The key characteristics would be based on how useful is it for each sector. For example in the healthcare sector one would need to ask if it will it help the public healthcare system work more efficiently. Another question would be to ask if the app is going to help the customer. So, for example, in retail does the app have a shopping list option built in to it? In the finance sector one would ask is the app actually going to help the client save money, will it help them save time? In the manufacturing sector, one would ask is it going to help a company produce more units and thereby sell more units? These are just some characteristics to look out for in what makes a good mobile app.

ITWeb: In your opinion what is the biggest challenge for organisations when adopting the app for their business?

Felton: The biggest challenge to an organisation and their clients is that they are going to have to start using the app more and more and many factors may help or hinder this. For example, How big is the app? Can only certain mobile phones run it? Could I use it if I don't have a smartphone? The simpler the app and the more awareness of the app in the organisation and in the media, which will help the app get more downloads and more use.

Fred Felton, communications strategist, Falconscove.
Fred Felton, communications strategist, Falconscove.

ITWeb: Could you give us an idea of what problems apps will solve in the future within organisations?

Felton: They will certainly help organisations reach more clients in the future, at the same time they will be helping out in the manufacturing sector with trends such as robotics and the use of robots in organisations. Apps will also help save water and electricity for a company. They will ensure that an organisation becomes more productive and help workers respond to client problems much faster.

ITWeb: What top three key points would you like to leave the delegates with from your presentation in October?

Felton: I would like to leave the audience with a brief understanding of just what an app is. An indication of the best and worst apps being used right now in South Africa and some key insights into what makes an app good or bad and useful tips on how to build your own app.

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