Articles about advertising

‘Fiercely contested’ best network claim pits MTN against Cell C

MTN objects to Cell C’s “Now on SA’s Best Network” advert appearing across various media formats, saying it is deliberately crafted to mislead consumers.

Watchdog rules in favour of MTN in 600GB ad dispute

The Advertising Regulatory Board dismisses a complaint claiming that MTN’s 600GB advertisement is misleading.

TikTok bans thousands of SA accounts in clean-up drive

The video-sharing social media platform removed over 600 000 videos in SA for violating community rules in Q2 2024.

Success for Kemtek customers at 2022 GAPP Awards

Forty-two GAPP Awards were won by Kemtek customers in 2022.

SA’s distressed e-commerce merchants get R2.5m grant

The OfferForge fund will assist South African e-commerce stores to accelerate their marketing and recover from the lingering economic effects of the lockdown.

Beacons to drive customer engagement

Social media and use of bots to drive customer engagement and coupon delivery, says Juniper.

Tumblr brings ads to users' blogs

The blogging platform will allow users to make money off the optional ads placed on their blogs.

App Store to feature paid ads, subscription incentives

Apple will soon offer app-makers paid ads which appear in search results, and a take a reduced commission for loyal subscribers.

Digital retail marketing spend to reach $360bn by 2020

The digital retail marketing industry will see strong growth and continue to be dominated by advertising revenues, according to Juniper.

BI can make marketing more appealing

Analytics can help personalise marketing messages, making them more relevant and appealing to customers, says Steve Burnstone of Eighty20 Consulting.

Social celebrity reveals 'other side' of screen

Teen social media celebrity Essena O'Neill sheds harsh light on practices of fakery and secretive advertising via social media.

Facebook's News Feed poses ad challenge

Facebook's redesign will allow for richer, more immersive ads, but will also give users more options to avoid them.