Customer relationship managementAug 4, 1998
Abraxas, Persetel form customer relationship management consortium
Abraxas Technologies and Persetel Open Systems, a division of PQ Africa, said they had formed a consortium to provide customer-centric organisations with the customer relationship management (CRM) technology.
The consortium, Customer Behaviour Dynamics, brings together the two companies` specialised decision support and data warehouse solutions.
The consortium will provide CRM solutions across the supply chain in such areas as risk management, fraud detection, profitability analysis, campaign management and customer loyalty and retention programmes, the two companies said.