The South African office of Software AG was opened in Johannesburg in 2004 with the company decision to take direct responsibility for its long-established customer base in the country, building on over 45 years of product use and acceptance by the local financial, public, retail and mining & manufacturing sectors.
Key to the growth of the local office has been a move to a consultative sales approach with an understanding of clients’ requirements and desires, and a commitment to quality service delivery.
From a global perspective, Software AG’s success story stands out in these tough economic times. The foundation of this success is a clear strategy and dedicated implementation of this strategy – a strategy that fits local market and customer needs.
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