Articles about WhatsApp

Social media ROI weakens as firms struggle to justify spend

South African brands are increasingly unable to prove social media return on investment, shifting focus towards brand awareness and customer engagement.

Now you can file your tax return via WhatsApp

From WhatsApp filing to AI-powered compliance tools, SARS pushes taxpayers onto digital channels as it chases a record revenue target.

WhatsApp usernames spark privacy fears

Meta says usernames will keep phone numbers private, but experts say the feature could make users easier to identify, impersonate and track.

Did Google spy on you?

A US jury found Google liable for collecting user data despite privacy settings being turned off – and South Africans may be among the 98 million affected.

How SA enterprises can close the connectivity gap in 2026

Local enterprises are overcoming the connectivity crunch by combining USSD, SMS and WhatsApp with zero-rated data, says Cellfind.

SMS + RCS + WhatsApp

Unpacking the best channel use cases for business messaging.

Meta Superintelligence Labs unleashes new AI model

Muse Spark will power the company’s Meta AI assistant across its standalone app and web platform.

AI start-up Yazi raises funding to turn WhatsApp into research tool

The Cape Town-based platform aims to transform how companies gather consumer insights after securing its first institutional investment.

FNB rejigs eWallet with WhatsApp integration

The bank updates its eWallet platform by integrating it with WhatsApp, to target South Africa’s informal economy.

Haibot brings AI-powered IT help-desk to WhatsApp, cutting ticket backlogs at intake

The conversational AI agent manages the IT support journey – from intake through resolution and feedback – in a single WhatsApp conversation.

Sponsoring the outcome, not the app: The executive reality of reverse-billed data in SA

Reverse billing applies to specific registered domains, approved IP ranges, hosted document downloads, secure web portals, payment pages and application forms.

WhatsApp beefs up security with ‘strict account settings’

The lockdown-style protections are for users who face higher risks of targeted cyber attacks, including journalists and public-facing figures.